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Miami Herald Entertainment 

Pitbull is the real King; Elvis Presley is just one of many Princes

Stand as the King in the music history is not a matter of appearance. Charisma, eloquence, confidence and a positive message are the core secrets behind Pitbull success.

Marketing selling songs

Admitted by himself that what makes a song a hit is not inspiration but marketing, Pitbull understood from day one that promotion and public relations are core to ensure a successful musical career.   Not only ‘Back in Time’ is a complete corporate song, almost all of his creations are deliberated marketing tools.   From the very beginning with ‘Culo’ until his latest hit ‘That High’ Pitbull melodies are groovy, danceable, catchy and very easy to sing along to and that’s the genius of his music. The hook, the easy singalong words, the connection to popular stuff are clinically chosen and made every Pitbull song sounds familiar and easily incorporated by all of us.


In 2005 Pitbull and Sean Diddy founded Bad Boy Latino, a subsidiary of Diddy’s Bad Boy Records label.   Besides being the founder, Pitbull heads the A&R division of the company.   He also signed with Polo Grounds Musicthrough Sony Music and created his own label ‘Mr. 305 Inc’and has a variety TV show ‘Pitbull’s La Esquina’ being aired since 2007 on the mun2cable TV channel.   Let’s summarize Elvis business abilities remembering that he was completely broke when he died.  


The city of Miami granted Pitbull a ‘Key to the City’ honor on August 19, 2009.   In 2010, Pitbull performed in the Haiti benefit song ‘Somos El Mundo’ which was a Spanish version of ‘We Are the World’.

Role model

Growing up inside a foreign family who ran a drug dealing business for a living, Pitbull find a way to straight out his life path through music creation using his talent to improve his personal situation and helping his relatives to escape that previous lifestyle.   He achieved to become a great example for kids all over the country by his eloquence and his initiative to convey a positive message to education.   Elvis Presley was born and raised in a traditional American family surrounded by an amazing environment and despite the ideal conditions his name is synonymous with excess   Naming his 2012 record Global Warming Pitbull helped to create awareness on this important matter reinforcing his initiative to contribute with humanity common problems forgetting about himself and reaching to others with his message.   Elvis individualistic personality leads him to a life of prescription drug abuse and obscure behavior.   He was not able to use his mass presence to anything good but to cause himself a premature death. ….

the world must know the truth!